Well, what can we say listeners? Not much...except thank you for your support! This year has been more successful for our little show than we could have planned, dreamed, or imagined. Those who follow us on Facebook or Twitter will have seen that in December alone we had over 4000 downloads. Yup, 4000 + downloads in one month! This beat our monthly average by about 1300 downloads. Hopefully this is a good sign.
To put some of these stats in perspective we should outline some of our original goals. Our initial battle plan was to produce approximately 10 episodes. We had planned for these to fit into three different formats. We expected around 100 downloads a month overall. Our plan was to take the data from the initial 10 episodes and develop the show based on most successful format and content.
Well, just as a quote from a different dead prussian goes, our plan did not survive contact with the audience. After our second episode, our first interview, it became clear that we had struck upon something that the audience appreciated. Looking to exploit success, we extended our limits of exploitation and produced 27 episodes in total. All of these, except the first introduction episode, was in the now familiar interview format.
Learning from 2016 we have decided to...continue to produce a fortnightly episode in the interview format. We have also decided to introduce other content in the off weeks. What this format will be has not yet been confirmed but we expect it to be a shorter episode that provides useful information for those interest in learning more about war and warfare.
Another key lesson was that running a podcast costs $$$. The hosting of the websites and podcast as well as investment in better equipment cost more than just the enthusiasm that saw us start the show. This is why we have set up a support account to allow listeners to help us meet the running costs.
Finally, but maybe not ultimately, we learnt that our audience is AWESOME. Without the support from the listeners we would not be as successful as described above. Thank you for spreading the word, whether it was on social media, in the office, in the classroom, or gobbing off at a BBQ. The growing network of our listeners and the support you have shown us is the truest measure of success we have!
April was an interesting month for our little show. We bookended the month with episodes and launched new sections of the website. Add to this a steady download rate and a some reviews on iTunes and you could say we have had a good month.
We started the month by recording and releasing Episode 9 - On Innovation in WW1 with Dr Aimee Fox-Godden. This was an interesting topic, and a fun interview. The focus on the Great War or World War One during the centenary years risks topic fatigue, but what we found when chatting with Amy was that there are still untold stories that can benefit the modern audience. Learning about the change agents (not Mulder and Scully) and the way that the British Forces innovated during the period 1914-18 was quite interesting. Innovation, it seems, can be generated from the top, from the bottom, or even within the middle. If you haven’t yet, please listen to Episode 9 for more on this.
The middle of April was spent chasing some guests. Some of these guests are big names, even the biggest, in the nationalsSecurity & strategy studies space. Some of these guests’ interviews had to be postponed for differing reasons. This almost left us with a gap. The regularity of this show isn’t as important to us as the quality of the guests that we chat with. We decided not to rush out an episode just to hit a timeline. Quality discussions are what we are trying to give the audience.
Hopefully most of you thought a quality discussion was what we gave you with Episode 10 - On Hybrid Warriors with Douglas A. Ollivant. This was an interview that was in the pipeline for a while but conflicting calendars kept in on ice for a while. It was an article that Douglas wrote for War on the Rocks that caught our eye. The topic of hybrid warfare has been raging for a while now and the debate risks becoming dull due to semantics and pedantry. The great thing about Douglas’ piece was that it was agnostic towards the concept of Hybrid War while presenting the case for Hybrid Warriors. Read the article here and listen to Episode 10 to get the run down from Douglas himself.
We have also launched a 360 Degree Report survey on our website so that listeners can provide anonymous, honest feedback. Please take some time to fill out the survey and let us know what you think of the show and what would interest you in the future. We are very grateful for the reviews that have been posted on iTunes. One in particular offered their definition of war = “War is harder than it looks.” A short, sharp and sweet definition. The reviews on iTunes have been quite flattering. We thank you for the support and the more we reviews we receive the more likely others are to find our show.
We have rolled out across many platforms and understand that some people are having trouble on Soundcloud and Google Play Music in the US. We’ll keep working the issue and appreciate your patience.
The final announcement we have is that Mick, the humorous host with the most, is involved in a new project called Defence Entrepreneurs Forum Australia. This is a new association that is designed to encourage innovation through an entrepreneurial approach within the Australian Defence Force. Please take some time to visit the website at Grounded Curiosity as well as the Facebook page and Twitter account. It is an exciting new project aimed at junior leaders and modelled off the successful DEF projects in the US.
Thats all we have folks. Until next time, grab a book and crack on!
March was the biggest month in our very, very, very short history. The show has been running since the 8th of January and we have been steadily growing in our fan base; however, March spiked at a whopping 1240 downloads!!! That is over twice the number that we achieved in February; although in February we only had one episode released and still managed 585 downloads. Episode 6 - On Shellshock in WW1 with Dr Meghan Fitzpatrick proved our most popular episode in March; though Episode 8 - On the Ghost Fleet with August Cole set our record of over 100 downloads in under 24 hours. Episode 7 - On the Dime with Phil Walter generated some great discussion on Twitter and we were also mentioned in two prominent Aussie blogs, The Interpreter and The Murphy Raid.
What the results in March tell me (it's Mick writing the blog BTW) is that we are probably reaching a wide audience. We are nowhere near Serial numbers, but nor do we ever expect to be. This month has shown that variety in the topics is also popular with the listeners. We discussed military psychiatry in World War 1, the concept of DIME, and future war as examined in a 'useful fiction' book, Ghost Fleet. All three of these topics were very different and demonstrate the breadth of the challenge we have here at TDP. The topics of war and warfare are so broad that we don't anticipate running out of interesting people to talk to anytime soon!
We are also planning to implement some new features on our website. They will include:
Finally, thanks for listening, reading, and engaging with us here at The Dead Prussian Podcast. This project of ours is a work in perpetual progress and your support & feedback makes it worthwhile.
In this blog we discuss our thoughts on the show. Usually it will be a retrospective look at the past episode(s), week, month or whatever takes our fancy at the time. It aims to be as much self reflective as it does informative. Please feel free to provide comments on the topics covered in each post. The more we hear from you, the better the show will become.