EXTENDING THE LIMITS OF EXPLOITATION
Well, what can we say listeners? Not much...except thank you for your support! This year has been more successful for our little show than we could have planned, dreamed, or imagined. Those who follow us on Facebook or Twitter will have seen that in December alone we had over 4000 downloads. Yup, 4000 + downloads in one month! This beat our monthly average by about 1300 downloads. Hopefully this is a good sign.
To put some of these stats in perspective we should outline some of our original goals. Our initial battle plan was to produce approximately 10 episodes. We had planned for these to fit into three different formats. We expected around 100 downloads a month overall. Our plan was to take the data from the initial 10 episodes and develop the show based on most successful format and content.
Well, just as a quote from a different dead prussian goes, our plan did not survive contact with the audience. After our second episode, our first interview, it became clear that we had struck upon something that the audience appreciated. Looking to exploit success, we extended our limits of exploitation and produced 27 episodes in total. All of these, except the first introduction episode, was in the now familiar interview format.
Learning from 2016 we have decided to...continue to produce a fortnightly episode in the interview format. We have also decided to introduce other content in the off weeks. What this format will be has not yet been confirmed but we expect it to be a shorter episode that provides useful information for those interest in learning more about war and warfare.
Another key lesson was that running a podcast costs $$$. The hosting of the websites and podcast as well as investment in better equipment cost more than just the enthusiasm that saw us start the show. This is why we have set up a support account to allow listeners to help us meet the running costs.
Finally, but maybe not ultimately, we learnt that our audience is AWESOME. Without the support from the listeners we would not be as successful as described above. Thank you for spreading the word, whether it was on social media, in the office, in the classroom, or gobbing off at a BBQ. The growing network of our listeners and the support you have shown us is the truest measure of success we have!
In this blog we discuss our thoughts on the show. Usually it will be a retrospective look at the past episode(s), week, month or whatever takes our fancy at the time. It aims to be as much self reflective as it does informative. Please feel free to provide comments on the topics covered in each post. The more we hear from you, the better the show will become.